Branded content is big business for publishers that are evolving their monetization strategies capture attention from fragmented digital audiences, but producing quality and authentic stories is no small feat. The benefit is clear, however: When done right, branded content outperforms traditional display across every major brand metric.
Publishers, brands, and agency partners have learned that good content is good content, and storytelling must come first and foremost in any successful execution. To effectively reach these audiences, leading publishers, platforms, and technologies are identifying new ways to create niche content and measure the impact their content so that it can be improved over time.
Join us at SMWNYC in April to hear best practices from these five thought leaders who are carving out new opportunities in branded content. Claim your pass here.
Melissa Bell, Publisher of Vox Media / Co-Founder, Vox.com
In this role, which oversees editorial strategy and development of the company’s networks, she is tasked with building Vox Media’s audience on its sites and across platforms, from Facebook to newsletters.
Jaymee Messler, President, The Players’ Tribune
The Players’ Tribune is a publishing startup designed to help professional athletes create their own pathways for direct, long-form and video storytelling to their fans. The model disrupts what has fundamentally been a “gotcha” dynamic in the sports journalism world and allows athletes to share intimate and inspirational stories directly, in their own words. Jaymee Messler, President of the Players’ Tribune, joins SMWNYC to discuss how the startup was born and how they are working with brands.
Mick Purcyzki, CEO, Jerry Media
Following the widespread popularity of the @FuckJerry social media account, Jerry Media was born. Led by CEO Mick Purcyzski, the company is expanding niche humor accounts into a talent agency and creative shop designed to help brands use humor to reach audiences more authentically. Join Purcyzki for a fireside chat at SMWNYC.
Mike Rothman, CEO and Co-Founder, Fatherly
The role of parenthood is evolving, with dads taking a more active role in the upbringing of children. This more balanced and integrated parental structure demands a new approach to developing parenting content. Enter Mike Rothman, CEO of Fatherly and an early executive at the men’s lifestyle publication, Thrillist. Based on the insight that “dudes” were becoming “dads,” Rothman and co-founder Simon Isaacs founded Fatherly to provide more attainable and realistic parenting tips for mothers and fathers alike. Learn how they’re teaming up with brands at SMWNYC.
Anda Gansca, CEO & Founder, Knotch
Knotch is a VC-backed measurement startup that helps brands including GE, Hewlett-Packard, Discover, JPMorgan Chase, and more quantify and optimize the impact of their branded content. Using a sleek dashboard and marketer interface, Knotch collects real-time data around how branded content is resonating with certain audiences in certain regions. As a result, brands can optimize their spend more effectively. Anda joins SMWNYC to discuss the importance of branded content measurement in 2018 and beyond.
Hear from these speakers and more at SMWNYC (April 24-27, 2018) at the Sheraton Times Square. Secure your pass today.