Top 4 Reasons Why Hybrid Cloud is Ideal for Digital Business

Hybrid Cloud are increasing in popularity at a steady rate, as many companies reform their digital business strategies in order to adopt modern hybrid cloud infrastructures. This allows the business to remain relevant, competitive, and grow with modern technology, whilst reducing the risk of falling behind.

What Exactly Is the Hybrid Cloud?

The hybrid cloud is a cloud-computing environment that connects a mix of public cloud, private cloud, and on-premises infrastructure. The separate instances have various touchpoints and integrations between them, yet the infrastructures are fully independent, preventing data leaking from one platform to the other.

Every hybrid cloud model is different and should evolve to best fit the unique needs of an organization. Organizations with a need for higher security may maintain much of their on-premises infrastructure and use a cloud instance to host less-critical resources, for instance, while enterprises with many dynamic workloads and a need for high availability may opt for a private cloud with the ability to move to the public cloud during resource peaks.

The concept of having multiple deployment models in a hybrid cloud is to create a seamless, secure, and automated environment for ultimate productivity and flexibility. Organizations are enabled to integrate confidential data from the private environment with their applications running in the cloud. The organization decides which applications, data, and resources can be put in the public cloud, which need to be kept in a private environment, and how this information is sent and received between them.

Security Compliance

One major challenge that many businesses face with public cloud is the security of their data and applications. Public cloud can be accessed over a standard internet connection, with no substantial control over who can access important information, or where. Not all clouds are made equal, and certain applications that require a level of security compliance, or hold sensitive data, are not always necessarily secure on the public cloud. Certain businesses must demonstrate a level of security/compliance due to the industry they work in and thus have no choice but to invest in private solutions. Here, another issue arises, as private clouds are very limited in terms of flexibility and access, which can be problematic for a business whose employees value the ability to work from home, or who travel a lot between locations while working.

Hybrid cloud tackles this problem and provides a solution to both issues, and in essence offering a best of both approach for a business. Critical data and applications can be based in the security of the private cloud, and ran through a private connection specifically built to the business’s requirements. Equally, a business can continue using a public cloud to share and store information that they need in their daily routine, thus creating a best of both approach.

Better Control/Manage Big Data Analytics

For Big Data organizations, migrating to a hybrid cloud model offers an ideal solution that enables them to better serve their customers and their own employees by providing the most up-to-date and relevant data. For example, employing a hybrid cloud for big data analytics can help eCommerce, news, and social media platforms tailor messages and promotions custom to their unique behaviors.

The cloud was made for big data, with its scalability, compute power and elastic resources, and if your enterprise is involved in big data analytics, you should be utilizing the cloud. The added benefit of maintaining a hybrid solution with an on-prem data center is for disaster recovery and keeping private data out of the public pool.

Scalable as You Grow

By integrating with your existing infrastructure, a hybrid cloud solution offers an easy way to cost-effectively extend your capabilities into the cloud. Whether your organization is growing already or has plans for major growth, scaling on-premises infrastructure can be cost-prohibitive, to say the least.

Improve Customer Experience

Last but not least is the hybrid cloud’s ability to improve the customer experience. The cloud enables faster time to market, allowing enterprises to more quickly respond to customer needs and requests while rapidly developing new products and services. For example, with a hybrid cloud model, healthcare organizations can interact with patients in real-time and financial institutions have better oversight over a customer’s full financial overview.


The transformation to a ‘Digital Business’ by implementing cloud services and platforms is no longer much of an option. The hybrid cloud is the ideal use of public and private resources that maximize cost-savings and productivity and minimize latency, privacy and security issues.

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