ASEAN faces wide AI gap as Vietnam and Philippines lag behind

SINGAPORE — Artificial intelligence could shift Southeast Asia’s economy into a higher gear, but only if countries manage to close a yawning investment gap that puts the bloc an estimated two to three years behind the U.S. and China in adopting the technology, a new study says.

If Association of Southeast Asian Nations members pick up the pace in embracing AI, they could add nearly $1 trillion to the region’s gross domestic product by 2030, according to a report released on Thursday by U.S. consultancy Kearney and Singapore’s EDBI — the investment arm of the city-state’s Economic Development Board.

But there is a long way to go.

While investment in AI solutions companies in the U.S. came to $155 per capita, the comparable figure for ASEAN was about $2 between 2015 and 2019, noted Basil Lui, managing partner for investments at EDBI.


In China, which has a much larger population, the figure for 2019 was $21.

The researchers surveyed over 110 AI users, providers and investors, while interviewing representatives of more than 25 companies and government agencies across the region. They covered applications including machine learning, robotic process automation, smart robots, chatbots, virtual reality, computer vision and speech recognition.

Singapore stood out among its regional peers, with $68 worth of AI investment per capita last year. But Thailand, Malaysia, Indonesia, and the were all under $1.

Among the region’s major economies, those last two countries were lagging far behind, with Vietnam at just 3 cents and the at less than 1 cent.

To an extent, this is natural. “Countries which are more networked and have a higher digital adoption will also have a higher base for adopting AI,” explained Soon Ghee Chua, a partner at Kearney.

So if you compare, say, Singapore versus Indonesia or Cambodia, “where the agriculture sector is relatively higher compared to the services sector, then obviously Singapore will be ahead in terms of AI adoption,” he said.

Based on Kearney’s projections, AI could add $110 billion to Singapore’s economy, or 18% of its expected 2030 GDP.


For Malaysia, the firm forecasts a $115 billion boost, or 14% of GDP. Thailand stands to gain $117 billion boost, or 13% of GDP. Indonesia’s projection of $366 billion, Vietnam’s $109 billion and the ’ $92 billion would all work out to 12% of each country’s GDP.

But Nikolai Dobberstein, another partner at Kearney, flagged regulatory bottlenecks — privacy protection rules, issues of transparency and data-sharing restrictions — as challenges to adoption of the technology in Southeast Asia.

“It’s very important, I think, for companies and countries to engage regulators early,” Dobberstein said. “I think regulators need to take a forward-looking approach, and really balance out the risks. Therefore, having harmonized regulation across different ASEAN countries is important.”

Based on the survey, 83% of the region is still in the early stages of AI adoption — defined as either not having an interest in investing in the technology, in the process of developing an AI strategy, or piloting initiatives in the field.

Even so, Kearney did identify bright spots where certain players are taking the lead. In Indonesia, online marketplace Tokopedia, which is backed by Japanese conglomerate SoftBank and Chinese internet giant Alibaba Group Holding, has used AI to adapt to changing customer behavior.

Kearney noted that after implementing AI, the e-commerce company increased its total number of transactions by 202%, with transactions per customer increasing up to 27% and revenue jumping 179% month on month.

Tokopedia founder William Tanuwijaya at the e-commerce company’s headquarters in Jakarta: The report notes that AI has had a dramatic positive effect on the company’s business.  © Reuters

In Thailand, the consultancy observed that Doctor Raksa, a telemedicine service that offers consultations with doctors through video platforms, tapped AI to assist physicians in performing preliminary diagnoses.

“With the rising wave of middle-class affluence coupled with rapid digital adoption, AI should yield good financial returns while creating disruptive capabilities to transform industries and stimulate economic growth with the next big breakthrough,” said EDBI chief executive Chu Swee Yeok.

In terms of sectors, Kearney said that manufacturing, retail and hospitality, as well as health care, are among those that would benefit the most from the growth of AI in Southeast Asia.

The key is for countries to adapt AI to their own unique needs, according to Naveen Menon, president for ASEAN at American tech conglomerate Cisco Systems.

“It is important to have each country invest in capacity to develop their own algorithms and AI models, as opposed to importing global AI models and implementing them locally,” he said.

Kearney’s Dobberstein echoed this view, suggesting that AI cannot be adopted wholesale in the same way for all businesses. The focus, he said, should be on solving specific problems.

“What we have seen in how AI is being applied today — it’s often seen as a panacea because there’s so much business potential,” Dobberstein said. “But it is not a panacea, it is not a cure. I think what comes out loud and clear is that you will need a razor-sharp focus on use cases and business impact.”

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