Celcom Axiata launches SafeMate | Digital Asia

  • When activated, the device will trigger a distress signal to a 24/7 emergency call centre
  • Equipped with a real-time GPS tracking feature to enable selected people to locate users

CELCOM Axiata Bhd introduces SafeMate, a personal security device that enables users to request emergency assistance anywhere and anytime.

The first of its kind in Malaysia, SafeMate users can get emergency aid with just one click on their smart devices and alert first responders to their location for immediate assistance, even when their phone is locked.

Paired with ‘React Mobile Safety App’, users can install the app on their mobile phones and remain connected to SafeMate at all times via Bluetooth.

When activated, the device will trigger a distress signal to a 24/7 emergency call centre, followed with a user verification regarding the emergency situation. Should there be no user response, the 24/7 emergency call centre will then notify the user’s registered emergency contacts.

Local authorities, such as the police, will be contacted if there is no response after contacting the emergency contacts.

SafeMate by Celcom is also equipped with a real-time GPS tracking feature that enables selected family members or friends to locate users and allows them to receive immediate notifications at any time of emergency.

For a limited time only, all Celcom post-paid consumers can register for SafeMate by Celcom with an upfront payment of RM240 and enjoy an early bird offer of RM9.80 for 12 months, including a one-year warranty on the device.

Azwan Khan Osman Khan, deputy chief executive officer, Business Operations of Celcom Axiata, said SafeMate is another digital innovation and service by Celcom which will enhance the lives of our consumers in terms of their personal safety and wellbeing.

“We are excited to offer an affordable security solution for people from all walks of life, and emphasise on the fast response for individuals in distress, such as the elderly, women and children who have special needs or medical risks. Faster response from first responders would increase the chances of saving lives during emergency situations and strengthen preventive measures against crimes,” he said.

SafeMate by Celcom is available at all Celcom bluecube stores nationwide. To activate your SafeMate by Celcom, customers are required to install React Mobile – Safety App which can be downloaded from both App Store and Google Play.


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