They have been shameless in copying all of Snapchat’s features, as the technology industry is notorious for doing so.
Snapchat now has 166 million daily active users, and in such a competitive social media landscape globally this is a great feat for the company. Instagram and Facebook have in turn copied many of the features that made Snapchat famous, most notable the stories feature.
Now with the introduction of Face Filters, Instagram is a fully fledge photo social network and Snapchat copy. There is little doubt that Instagram’s success and development roadmap have hindered Snapchat’s growth.
No doubt with Instagram’s large audience of 700 million monthly active users – this feature will get significant use among the user base.