MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack | Social

MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack

Here’s our daily recap of what happened in marketing tech, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • 8 best practices for implementing multi-touch attribution


    Jul 19, 2018 by Digital Marketing Depot


    Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place.
  • Twitter puts verification process work on hold to focus on elections integrity


    Jul 18, 2018 by Amy Gesenhues


    Twitter’s head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.

From Around The Web:



About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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