Adobe Teases Project Rush for Simplified Video Production | Tech News

Adobe is packing its video and audio expertise into a simplified set of applications for mobile and desktop called Project Rush, as well as announcing minor updates to Lightroom and Adobe XD and PDF integration for Microsoft SharePoint and OneDrive.

Intended for vloggers and those who need to deliver polished video projects quickly, Project Rush also includes easy output options for sharing to popular social platforms like Facebook, YouTube, and Instagram. It’s based on the same technology powering Adobe Premiere Pro, After Effects, and Audition. Users will be able to use professionally designed motion graphics templates and automatically correct audio using Adobe Sensei AI.

A key point of Project Rush is its ability to let you switch between creating on a mobile device and a desktop computer. It’s intended for both video producers and hobbyists, giving the former the power they’ve become accustomed to and the latter the ease of use they require. The software lets users easily add titles, transitions, color corrections, and background soundtracks. They can tag clips and audio tracks to find them for later use.

The Project Rush apps handle all the formatting and metadata details needed for effectively sharing to popular video social networks including Facebook, Instagram, Vimeo, Snapchat, Twitter, and Adobe’s own Behance and Stock services.

Adobe Project Rush Sharing

Lightroom updates let the photo workflow software sync Profiles as well as Presets between devices including PCs, tablets, and smartphones. Lightroom CC for Windows and macOS now lets you batch copy and paste settings. Online Lightroom galleries can now be shared with options for allowing or disallowing downloads, and showing or hiding metadata and location data. The iOS version of Lightroom gets the ability to fix chromatic aberration.

Project Rush will get a public sneak peek at this year’s VidCon conference on June 23, and interested video fans can apply to join the beta.

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