Booking a restaurant? Let Google’s Duplex AI make the call for you

What’s the easiest way to book a restaurant table by phone?

If you own a Google Pixel smartphone and live in one of 43 US states, the new answer to that question might be to ask Google Assistant to make that call on your behalf.

It’s as simple as telling it to “book a table for four people at [restaurant name] tomorrow night”, confirming details such as party size and preferred time. You can then leave Google’s deeply clever Duplex AI system to confirm details with the restaurant. Helpfully, writes Google:

Once your reservation is successfully made, you’ll receive a notification on your phone, an email update and a calendar invite so you don’t forget.

If you’re wondering what that conversation might sound like, that’s the clever bit – Google’s Duplex neural network AI is designed to sound and respond like a human being.

Not long after Google played this voice demo, it found itself in the middle of a backlash about creepy AI systems that simulate humans in ways that (it was argued) risked being deceptive.

To counter this, Google now says the system will announce that “the call is from Google,” while the call will also be recorded and offer the option to talk to a human if people feel intimidated.

There don’t appear to be any limitations on which restaurant users will be able to phone although restaurants with Google My Business accounts will be able to opt out of receiving AI-generated calls.