Facebook Messenger 4 Launched, a Simplified Version of Its Standalone Messaging App | Apps
“We build one feature after another; they’re piling up,” Messenger chief Stan Chudnovsky said of the service, which has grown from a simple messaging app to one that lets users make video calls, send money and more.
The updated tabs allow users to navigate between their conversations under “Chats,” stories and contacts at “People,” and “Discovery,” which is devoted to games and exchanges with businesses.
Facebook has positioned Messenger as a tool for businesses to efficiently handle customer questions or concerns.
Talking to customers via the app is free – but businesses can also pay for Facebook ads that let customers start a conversation or visit their page with one click.
Messenger is part of Facebook’s effort to expand outside the social network – particularly when it comes to staying relevant to mobile lifestyles and younger people, who have been moving away from the service.