Facebook reportedly plans to merge WhatsApp, Instagram & Messenger chats

Facebook is working to allow cross- between Facebook , Instagram, and , according to a report in The Tech News this morning.

Each service will continue to operate as a standalone , but according to the Times, Facebook is rebuilding the underlying infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. Reportedly, all of the will support end-to-end encryption as well. Facebook has yet to provide a timeline for when this will happen.

By allowing these messaging apps to speak to one another across platforms, Facebook is no doubt hoping that it will keep its more engaged and get them to use this merged system as their primary messaging service. By doing so, the company could also tout higher engagement to advertisers, bumping up its advertising arm at a time when has slowed down.

Facebook has the most users of any other social media platform, and by combining its assets this way, the company could more directly compete with Apple’s iMessage and Google’s messaging services.

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