Lexus’s Latest Ad Was Scripted Entirely By Artificial Intelligence

Artificial intelligence has the potential to revolutionize many industries and it seems that copywriting could be one of them. Lexus has launched a new which has been entirely by artificial intelligence. The carmaker believes that it’s a world’s first. It’s a 60 second ad spot titled “Driven by intuition” which promotes the idea that humans and machines can work together to offer an enhanced driving experience.

The ad is meant to promote the 2019 launch of the Lexus ES model. The idea of a collaboration between man and machine was extended to this ad as well. Lexus wanted to explore the idea that humans and machines can work together to create an ad that can mimic the ES model’s intuitive driving experience.

The AI’s script was directed by Kevin Macdonald, a Bafta and Oscar-winning director who has worked on films like The Last King of Scotland and Whitney. This 60 second AI scripted film has been released today across digital, social, and cinema channels in Europe today.

It opens with an ES model in the lab as it creator tearfully watches it leave as it heads for a crash test. The soundtrack builds up the suspense until the car escapes the crash test. The entire storyline and script were created by an programme that was built by Visual Voice in collaboration with The & Partnership London .

IBM Watson’s suite of AI tools and apps provided support. The AI was trained on 15 years of award-winning luxury ads and emotional intelligence about what connects strongly with viewers.

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