Movie studio AI predicts who will like a film based on its trailer | AI

Two people watching a film

Will they like this trailer?

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In a world… where seems unstoppable, one studio has developed algorithms that can predict what kind of audience will go to see a movie when it is released just by analysing film trailers.

Working out who will find a movie appealing is not an easy task. companies get anonymised data on who watches a movie after the fact, but by that point trailers to run alongside it have already been selected.

A team at 20th Century Fox wanted to know whether an automated system could predict …

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