The Growth of Artificial Intelligence in eCommerce
From creating personalized shopping experiences to offering virtual buying assistants – AI is improving the online shopping experience for consumers and retailers.
Shoppers will be able to easily find the best price for an item and communicate with chatbots for quick customer service. For retailers, they’ll be able to better analyze consumer data to predict future buying patterns, create autonomous replenishing systems and also save money and time on customer service by utilizing chatbots.
A number of companies already employ AI in their ecommerce processes today. Netflix uses AI to provide personalized recommendations to subscribers based on their previous streaming habits. Under Armour, with the help of IBM’s Watson, uses AI to help its customers track their health and fitness activities.