Adobe Named a Leader in Gartner Magic Quadrant for Personalization Engines – Info UI | Tech Blog

We designed Target to leverage the Experience Cloud Profile. This unified customer profile brings together all customer data across the enterprise, including back office data (such as CRM data in Microsoft Dynamics 365) and second-party data, and combines it with data available across Experience Cloud (including online behavior, device use and ad exposure data) to create a complete, real-time view of customers along their journey. Data is unified through ’s Experience Data Models (XDM), a common data language, and allows faster, more intelligent decisioning through Sensei. This unified customer profile supports Target users in segmenting visitors into meaningful, valuable audiences for targeting experiences. In addition, this targeting can be done both manually to audiences, and on a one-to-one level using Sensei AI-driven personalization.

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