Instagram is currently testing a new video ad format that does indeed stop users from scrolling in the main feed of the app until they’ve viewed a video ad.
TikTok looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction.
TikTok has published a new guide for beauty brands who are looking to make the most of their in-app presence includes a range of notes to establish brand voice.
TikTok shares insights into the growing role it plays in Product Discovery. The company increasingly powerful role in product discovery process for consumers.
Meta introduced new products that let advertisers use generative AI to create images and text, which allowed brands to change the background of images or…