Most Americans don’t think it’s possible to keep their data private

Data collection may be considered part of daily life now for , according to a new study from the Pew Research Center. Over 60% of US adults reported that they didn’t think it was possible to go a day without the government or companies collecting from them.

The report showed that 81% of adults said they think that the risks of widespread data collection outweigh the benefits. In addition, a majority of Americans said they’re concerned with how their data is potentially being used by companies and the government. More than 80% of those surveyed said they felt a lack of control over their data. More than half said they understand very little about data collection and use.

Twenty-five percent of the surveyed adults said they agree to a privacy policy almost daily. Fewer reported that they actually read the policies before agreeing.

A potential aim of data collection done by companies is to help build customer profiles to better target sales based on habits. The increasing invasion has left most adults feeling a lack of control over who has access to their location, experiences, search terms and more.


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