AnyMind Group closes Series B funding at a total of US$21M
Singapore-based AnyMind Group, an AI-based adtech and marketing tech, has announced it has closed its Series B Plus fundraising round. It raised an additional US$8 million from Thai VGI Global Media Plc (VGI) and Japanese financial service company Tokyo Century Corporation. The total funding raised by the company is at US$21.4 million.
Following the funding, VGI and AnyMind Group will join together to establish a venture that will focus on digital-out-of-home (DOOH) advertising technology for VGI-owned out-of-home advertising spaces in Thailand.
The purpose of the partnership itself is to create more connected, dynamic and interactive advertising experiences. Aside from DOOH expansion, the funds will also be used for potential strategic acquisitions in the advertising, influencer marketing and human resource industries, as well as acceleration of talent and product growth. VGI Global Media Plc (VGI) is claimed to be Thailand’s leading offline-to-online solutions provider across advertising, payment, and logistics platforms.
The digital advertising spaces of VGI include digital signage on train platforms, transportation, buildings, streets, and digital billboards, along with future out-of-home advertising inventory partnerships.
Mounted cameras are placed together with digital signage, allowing viewers to be able to view more personalized advertising based on gender, age group, and location, allowing for advertisements and content to be matched, optimised, and shown to its targeted audience.
“I believe we’re now in a strong position to build a DOOH advertising marketplace across Asia, bringing a future where advertising across all mediums is connected – ultimately providing the most relevant and personalised advertising to everyone, on any platform,” said Kosuke Sogo, CEO, and co-founder of AnyMind Group.
Nelson Leung, CEO of VGI shared that the JV will offer a fully integrated solution through the sales & marketing funnel. “We’re excited for the future opportunities to partner up with AnyMind Group and its advertising technology,” said Leung.
AnyMind Group’s track records include an 11 countries expansion in just three years of active operation. It has now grown into 400-person company, catered to two new industries, and acquired FourM in Japan, and Acqua Media in Hong Kong.
AnyMind Group has three brands, which are advertising solutions AdAsia Holdings, an influencer marketing business and platform CastingAsia, and a recruitment and talent management platform TalentMind.