Arcade Indonesia Appoints Martin Niens Head of Digital Industry

Martin Niens has returned to Arcade Indonesia in the Head of Digital role. Niens initially joined Arcade Indonesia four years ago as a Digital Strategist. Since his departure, he worked at both TCP-TBWA and Cheil in Jakarta.

In his role, Niens will lead Social Media, Strategy, Project Manage, ent and Technology team at Arcade. He will be involved in all Digital Campaigns and manages the agency’s vendors and overseas partners, the agency said.

“It’s wonderful to have Martin back with us again, as we had wished he never left us,” said CEO, Gary Caulfield. His appointment feels like the final, masterful piece in a wonderful jigsaw that has come together beautifully since we first started back in 2014.

“Having Martin back will support the continued growth of Arcade Indonesia as the fastest growing agency in the country. Even more importantly, he will also help to support the growth for Brian Capel, CEO Publicis Groupe Indonesia and the entire Publicis Groupe capabilities in Indonesia as well.”