China releases new rules on game approvals

 

China stopped granting licences to monetize online games in March 2018, hurting the and developers such as Tencent Holdings Ltd and NetEase Inc. It started up approvals again in December, only to ask local governments to pause on submitting applications in February.

Under the guidelines, games will undergo content vetting and the number of games allowed on to the market will be controlled.

Gaming market research and consulting firm Niko said the administration had explained the new rules to industry insiders earlier in the month, saying it was grinding through a backlog of applications submitted last year.

Chinese gaming publishers were being encouraged to develop titles with China’s “core social values” in mind, including games that promote traditional culture, Niko said.

Niko said the administration would take new submissions from Monday, 22, under the new application process.

“With a new more transparent approval process to go live soon, we have a positive outlook for China’s games market in 2019,” it said.

You might also like More from author

Comments are closed.