E-scooter company Lime to enter APAC region with Singapore headquarter
Lime, mobility service startup that provides e-scooter for easier commute, announces a new headquarter set up in Singapore that will be officially opened in the third quarter of this year. The new headquarter will be the hub of its Asia Pacific operation, as reported by The Straits Time.
Lime chose the Republic as it’s strategic location for the operation due to its “strong potential for growth” and high existing adoption rate of personal mobility devices.
Lime said it plans to expand local capabilities by including government relations, partnerships, brand, and operations from its central business district-located hub.
Lime’s doing so following its electric scooters pilot with Ascendas-Singbridge group back in November 2018. The pilot then continues with Lime’s investment in in-house research and development for new e-scooter models which it said: “meet local safety and usage needs”.
“The country’s strengths in terms of infrastructure readiness, macroeconomic status coupled with the presence of progressive government support and regulation made this decision an easy and natural one,” said Ashwin Purushottam, Lime’s general manager for Singapore.
Lime said it also has collaborated with various stakeholders to promote a sustainable and responsible riding culture throughout the city to kickstart its expansion.
“This development will help set the groundwork for the firm’s Asia-Pacific expansion as it is geographically well-positioned as a communications touchpoint to support and connect the firm’s regional offices,” said Anthony Fleo, Lime’s regional general manager of APAC.
The American company currently operates in more than 100 cities across at least 20 countries, with over 10 million sign-ups on its app and over 34 million rides taken.