Eyewear brand Gentle Monster opens second Singapore store | Digital Asia

South Korean has opened a second in at Marina Bay Sands.

The launch, coming more than a year since the opening of Gentle Monster’s first store in Southeast at Ion Orchard, is part of the brand’s “13” project. According to the brand, the project is “based on a story of an extreme ecological change the Earth would have to endure in the future due to a tilt of its axis, caused by the Moon being pushed farther away from planet Earth.”

The concept serves as a metaphor to describe modern-day people who seem “obsessed and overwhelmed by the invalid information they receive daily.”

Gentle Monster Marina Bay Sands (6)

Gentle Monster Marina Bay Sands (5)

To celebrate the opening of the new location, Gentle Monster has teamed up with fashion blogger Yoyo Cao to come up with a special edition of the brand’s popular Cobalt sunglasses model. The limited edition eyewear features a trendy tear drop-shaped frame along with details such as a twisted bridge and an inner template engraved with the word “Yoyokulala”.

Gentle Monster Marina Bay Sands (2)

Gentle Monster Marina Bay Sands (8)

The Gentle Monster x Yoyokulala eyewear will retail at S$368.

 

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