Gojek introduces new logo as it enters next phase of growth
Gojek, Indonesia-based ride-hailing unicorn, has officially rebranded by launching a new logo today.
An official statement said that the rebrand follows a 1,100 per cent growth in transactions over the past three years, as well as a hallmark for its next phase of growth.
The company also highlighted its regional ecosystem expansion since the app launched in 2015.
It has partnered with over two million driver-partners; 400,000 merchant partners; and 60,000 service providers across Southeast Asia to-date.
Gojek also stated that over the past three years, users have given over US$20 million in tips to the platform’s driver-partners and service providers.
Gojek’s next phase of growth will include further innovation and the strengthening of its integrated ecosystem of over 20 on-demand services.
The new logo features a nearly-rounded ring encircling a dot, a design that was meant to be recognisable and versatile, the company said.
The company meant it to be interpreted in a number of ways: a map pin, the bull’s eye, an aerial view of a motorcyclist, or a power button.
This reflects Gojek’s proposition of its multitude of offerings, ranging from transport, payments, and food to logistics, entertainment, and lifestyle.
In Indonesia, Gojek has built three apps for each of its users: the consumers, driver-partners, and merchant partners.
Its driver-partners app included a feature to support financial planning while the merchant app includes features that can help with business expansion, including logistics and inventory management.
Kevin Aluwi, Co-founder of Gojek Group, says: “Today, we introduce a new brand that represents the evolution of Gojek from a transport company in Jakarta to a leading tech company in Southeast Asia. Gojek is now many things to many people – and our new logo reflects that. Even so, we remain committed to our founding principle and ethos of improving people’s lives through the use of technology.”
In Singapore, the update will also roll out today. Consumers who update their app will be able to see the new logo in place and a new user interface.
The app for driver-partners will also soon be updated with the new look, in addition to a number of new features, such as a seven-day income summary that gives them a clear overview of their completed trips in the past week.