Gojek partners PasarPolis to provide users insurance products

Indonesian ride-hailing company gojek announced today that it has partnered with local insurtech startup to launch GoSure, a platform that offers insurance to users. By partnering with an insurance company, the startup targets to diversify its product features.

GoSure will cover a range of insurance needs for users, such as travel, motor vehicles and mobile device protection, all of which will be accessible through an easy application and claim process. The product has already been launched and is available to all users on the Gojek platform in Indonesia.

“One of gojek’s long-term growth strategies from the beginning has been to build partnerships and services that will deliver greater value to consumers. Through the launch of GoSure and partnership with PasarPolis, we seek to provide consumers with better protection and greater peace of mind when they go about their daily lives – all it takes are a few clicks on the Gojek app,” said Sony Radhityo, Head of Third Party Platform at gojek.

The company claims that the partnership has already been proven to be successful in its beta round conducted in October 2019, where it managed to sell thousands of policies to users, exhibiting consumer demand.

However, the entity still believes that awareness and usage of insurance solutions in Indonesia must still be developed.

“The positive response and exponential transaction growth during GoSure’s beta phase affirm our belief that easy access to a variety of insurance products is what consumers want, and we will continue to work closely with PasarPolis to develop more products that best meet their needs,” affirmed Radhityo.

GoSure is also the latest product to launch on Gojek’s Third Party Platform (3PP). Other’s include digital donations, e-commerce, news, health, and gaming.

“gojek’s extensive digital footprint and technological prowess will further strengthen PasarPolis to introduce our products through GoSure and deliver greater benefits to more consumers,” commented Pasar Polis CEO Cleosent Randing.

PasarPolis has recently raised a Series A funding round by Indonesia’s three biggest unicorns, one of which was gojek. The other two were Tokopedia and Traveloka.

Randing also told Kr Asia that it will provide other types of insurance services in the gojek ecosystem in the future.

This news also comes after Grab launched a platform called “GrabInvest” for Southeast Asian users to offer them retail wealth management solutions.


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