Honestbee to discontinue Singapore food delivery service

Honestbee announced today that it will suspend and laundry service the company offered in Singapore, as reported by Channel News Asia.

The company will still operate its grocery delivery service and physical supermarket, habitat by honestbee.

Both services are confirmed to stop on May 20, just a few weeks after Joel Ng resigned from his CEO post.

With the decision, about 400 delivery staff, mostly part-time workers, will be impacted by the decision. However, Honestbee ensured that the full effect of this decision will not see its permanent headcount getting sacked.

“The decision was made to optimise the business structure, and to drive better focus and alignment with honestbee’s current strategic priorities,” said Honestbee.

Joel Ng was replaced as CEO by Brian Koo, who had said that he would be working with the executive team to conduct an in-depth review of the business in order to align strategic interests across its various geographies and vertical.

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