How a Chinese hotel chain provided the business model for Nida Rooms CEO Kaneswaran Avili | Digital Asia

Homeinns Co. is a Chinese hotel brand that operates a string of hospitality chains in China, and it is the model Nida Rooms CEO Kaneswaran Avili is hoping to replicate in Southeast Asia.

Nida Rooms is using a lease-and-operate method to consolidate independently owned hotels under one brand. The idea is it helps build a benchmark for quality so customers know a Nida Room hotel means it meets a certain standard of service and cleanliness.

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In the latest episode of The Growth Game, CEO and Co-founder Kaneswaran Avili sat down to discuss his vision, and the biggest hurdles faced in Southeast Asia.

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