iflix bids farewell to CEO Mark Britt after more than five years

Britt, co-founder and CEO of Malaysia- online streaming company iflix has officially stepped down from his position after more than five years with the company. Marc Barnett, iflix’s managing director will take over the role.

“A huge congratulations to him on his new appointment – a recognition of the massive contribution he has made over the past three years,” Britt said about Barnett, who now assumes overall responsibility of the business.

Britt added that he will be joining the board as executive director. He also will spend more time with his family following his decision, as stated in his LinkedIn post.

Iflix’s spokesperson also shared that Britt will lead iflix’s advertising business with a particular focus on Indonesia as executive director. He will also spend time between iflix’s key markets and Australia.

Before running iflix, Britt worked at Nine Entertainment’s digital arm Mi9 as CEO. During his time there, he was responsible for its SVOD investments and portfolio of startup ventures.

Meanwhile, Barnett just got promoted to be managing director just in November from his position as COO. He first joined the company in 2016 as Chief of Staff.

Before that, he was director at The Australian Institute of Food Science and Technology, and COO of Bohemia group.

The company also bid farewell to its Malaysia’s Head of Marketing this year. Awin Roslin left for Astro in September.

It also welcomed Kevin Liu as Chief Technology Office for iflix Advertising to spearhead the programmatic strategy.

In July, the Kuala Lumpur-headquartered company announced the closing of a new round of investment led by global asset manager Fidelity International, with participation from existing backers Catcha Group, Hearst, Sky, and EMC.

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The final size of the round has not been disclosed, but the company said in a statement that the total size is in ‘excess of US$50 million’.

The money from the new round was reportedly used to drive growth ahead of a prospective IPO.

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