Indonesia’s IDN Media foray into e-sports by acquiring GGWP.ID

IDN Media, a multi-platform media company for “millennials and Gen Z in Indonesia”, has announced the acquisition of GGWP.ID to mark its entry into the fast-growing e-sports industry.

The company which also operates several other business units including IDN Times, Popbela.com, Popmama.com, Yummy, IDN Creative, IDN Event, and IDN Creator Network aims to make GGWP.ID the  ‘ESPN’ of e-sports in Indonesia. It also wants to build awareness and exposure of the opportunities that e-sports can bring to society, including to e-sports players, enthusiasts, content creators, and brands.

As per the deal, Founder Ricky Setiawan will continue to be the CEO of GGWP.ID.

Winston Utomo, Founder & CEO of IDN Media, said: “We believe that the e-sports phenomenon has just begun. With GGWP.ID, we envision to create the biggest and most impactful e-sports company in the region for Millennials and Gen Z.”

GGWP.ID is a multi-platform e-sports company which was created with a vision to make ‘e-sports for everyone’.  It has four main business units eSports Media (a multi-platform media for e-sports enthusiasts), eSports Tournament Platform (which allows users to create and organise tournaments by themselves instantly), eSports Team (professional e-sports team that competes in popular games), and eSports Creative (a multi-platform digital agency focusing on brand storytelling, content creation, and online activation).

In addition, GGWP.ID also hosts Game Prime, a gaming event in Indonesia, together with BEKRAF, Republik Indonesia/IACE (Indonesian Agency for Creative Economy) and AGI (Asosiasi Game Indonesia), an Indonesian game association.

According to Setiawan said: “As a leading media company for millennials and Gen Z in Indonesia, IDN Media can help us reach more audience and accelerate our vision to make eSports available for everyone.”

Early this year, IDN Media raised a Series C funding round led by EV Growth. EV Growth is a joint venture of East Ventures, Sinar Mas, and Yahoo! Japan