Indonesia’s KASKUS branches out with creative online TV platform for community | Digital Asia
One of the most familiar startups in Indonesia, being around since 1999, KASKUS is now venturing out with the newly launched KASKUS TV, a video platform for programmes and short videos showcasing lifestyle, hobby, and passion-focused content.
The video platform is integrated with the company’s main product, which is its discussion platform, KASKUS Forum. KASKUS TV content creators will include hobbyists, communities, and their content partners.
KASKUS has also provided their creators with an auditorium and a mini recording studio that will host gatherings and discussions, as well as facilitate video production. The company also plans to produce web series in video or podcast audio based on the writings shared on their discussion platform by Kaskuser, the namesake of KASKUS users.
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“KASKUS TV will bring a curated content specifically about passion and hobbies, which have already been our main focus since day one. There will be more than 45 program catalogues of informative and entertaining contents that aim to spark discussion among community members,” said Edi Taslim, CEO of KASKUS Networks.
So far, the platform has produced multiple original programs like BERMUSIK, which is a web series circling music and hobbies that showcases notable names in Indonesia’s music industry as the guest stars.
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Besides original productions, the platform also works with partners like Narasi.TV, Endeus.TV, Opini.id, SuperMusic, SuperAdventure, Indonesia Kaya, online news media DailySocial, and Kumparan. The company will also produce original movies in collaboration with the well-known production house Visinema Pictures.
From its existing community, KASKUS TV will also produce videos for KASKUS Traveller, KASKUS Table Tennis Club, KASKUS Motovlogger, SJCam, IndoExoticPets, Adityalogytv, Shitlicious, AToyZ, KASKUS Regional Malang, dan KASKUS Regional Karesidenan Madiun.
During the official launch on Thursday, September 27, Ricky Pesik, the vice chief of BEKRAF (Indonesian Agency for Creative Economy), said that the move is fully supported by the country’s government.
Image Credit: KASKUS
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