Lazada launches regional trade with DFTZ

STARTING on April 19, over 100 sellers in Malaysia began marketing their products to buyers in Singapore, with seamless support from and the Digital Free Zone ().

This is a significant boost for online trade, allowing Malaysian small and medium enterprise owners to expand overseas, reaching out to new customers among Singapore’s population of six million. Through Lazada and the DFTZ, sellers enjoy a one-stop solution with more efficient cargo clearance and GST exemptions, and overall, export processes that are quick and hassle-free.

In this pilot phase, over 50,000 products from various categories – Fashion, Health & Beauty, Home & Lifestyle, Sports & Travel and more – will be made available to Lazada Singapore shoppers.

They include items from iconic Malaysian brands like Carlo Rino, Pensonic and Swan. This provides Malaysian brands increased visibility and representation in today’s global marketplace.

“This is a significant milestone in Southeast Asian e-commerce, one we are proud to lead. We see huge potential for expanding trade across Southeast Asia and are working hard to make it happen,” says Lazada Group chief international officer Hans-Peter Ressel (pic).

The kick-off on April 19 is timed to precede Lazada’s annual birthday campaign, taking place from April 24 to 26 in Singapore. As for Malaysia, the 6th birthday campaign will take place from April 25 to 27. During this period, a spike in consumer interest and transactions is expected, owing to a continuous stream of promotions and giveaways.

Empowering Malaysian sellers

The DFTZ is the first e-hub outside of China under the Electronic World Trade Platform. With Lazada and DFTZ, there is none of the administrative and legal hassles associated with entering new markets.

A single contract grants access to Singapore in this rollout; and other Southeast Asia countries will be added subsequently. Business owners also need only upload their product information once and Lazada will replicate the content on local portals.

The DFTZ provides a centralised bonded warehouse at KL International Airport (KLIA) Aeropolis, allowing efficient sharing of inventory among markets. The warehousing hub features advanced technology for sorting, shelving, packing and logistics.

Fulfilment of orders is also easier on the pocket, with Lazada’s e-Logistics solutions which offer lower-cost and faster delivery.

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