Li-Ning Pakistan foray launches with Lahore flagship | Digital Asia

News Update

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Li-Ning has made its debut with a in the capital city of .

The Chinese sportswear and accessories giant says the new Gulberg flagship, opened late last month, signals a nationwide expansion in the territory following the introduction of Li-Ning products in resellers earlier this year.

 

Pakistan’s international badminton champion Mahoor Shehzad has been made the face of the brand in this market.

Li-Ning Pakistan inside 1

Li-Ning was founded by its namesake, a prominent Chinese gold medallist athlete in 1990, before becoming one of the world’s largest sports apparel brands.

Li-Ning operates more than 6400 stores and outlets worldwide.

Li-Ning Pakistan store

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