Li-Ning Pakistan foray launches with Lahore flagship | Digital Asia
Digital Asia News Update
Li-Ning Pakistan has made its debut with a flagship in the capital city of Lahore.
The Chinese sportswear and accessories giant says the new Gulberg flagship, opened late last month, signals a nationwide expansion in the territory following the introduction of Li-Ning products in resellers earlier this year.
Pakistan’s international badminton champion Mahoor Shehzad has been made the face of the brand in this market.
Li-Ning was founded by its namesake, a prominent Chinese gold medallist athlete in 1990, before becoming one of the world’s largest sports apparel brands.
Li-Ning operates more than 6400 stores and outlets worldwide.