MDEC Programme Equips Malaysians with Creative Content Streaming

THE Malaysia Digital Economy Corporation () has announced the five winners for its inaugural Creative Streaming Programme 2021.

They are Alfredo William, Mohamed Suhardi Mohamed Masli, Muhamad Khairul Nasir, Ng Jie Xin and Siti Fazimah Razak.

The , which falls under the Malaysian Creative Industry Stimulus Package (PRISMA) by the Ministry of Communications and Multimedia Malaysia (KKMM), aims at training the next wave of streamers and video content creators to generate new revenue streams through social media platforms, it said in a statement.

Conducted through a combination of online workshops and competition, the programme seeks to provide holistic knowledge and digital creative content streaming skills via training under the KKMM-PRISMA project, MDEC said.

It also encourages new live streaming activities to cover more digital games that are made in Malaysia, which serves to invigorate the local creative content ecosystem, it added.

“As we move towards making Malaysia a digital content lead in the regional market, it is vital that we discover new talents and empower them with the necessary skills to create and be creative,” said Mohan Low Han Sen, director of digital creative content, tech ecosystems and globalisation at MDEC.

Low said through workshops held by industry leaders, the programme is able to impart industry-relevant skills to aspiring streamers and digital content creators.

At the same time, the competition tasks participants to apply their newly acquired skills in a real-world scenario, allowing them to garner the necessary experience in order to better explore the digital content frontier, Low added.

The Creative Content Streaming Programme 2021 opened for registration on March 20, and attracted more than 1,400 applications from across the country, MDEC said.

Registered participants first attended a series of online training workshops across two days before being given a chance to apply their learnings on a month-long competition.

The workshops covered a range of industry-relevant topics and skill sets from streaming fundamentals and production technical knowledge, to platform-specific tips-and-tricks on popular streaming platforms like TikTok and Facebook Gaming, by experienced industry professionals, it said.

Participants were also introduced to Malaysian-made video games such as Eximius: Seize the Frontline, Appxplore Claw Stars and Ejen Ali: Agent’s Arena to encourage live streaming activities for locally-made games content, it added.

Participants who attended all training classes were then invited to take part in the competition, held betwen May 1 and May 30.

More than 280 participants took part in the 30 days challenge to produce their content.

Streamers were tasked to produce a minimum of five streaming sessions throughout the month, while video content creators have to post a minimum of five videos.

From there, five participants with the highest total cumulative viewership from all sessions were chosen as winners.

“The Creative Content Streaming Programme has shown that Malaysia is home to passionate, talented individuals who are ready to make their mark on the digital content frontier,” Mohan said.

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