Meet the 3 Indonesian startups graduated from gojek Xcelerate’s 4th batch
Themed ‘direct-to-consumer’, the programme focussed on strategies to connect to consumers in response to how they have changed and adapted during the COVID-19 pandemic.
According to Tarun Agarwal, Head of Groceries at gojek, the theme is relevant to the current situation as it is the most effective business model for startups with more and more customers adapting to online activities.
To minimise the failure in developing products and services, the selected startups were trained to apply minimum viable product (MVP) technique.
The 11 startups also received a growth hacking and impactful data science method from gojek, as well as business development strategy from Google Founder’s Lab, valuation principle from UBS bank, and mentorship session with McKinsey.
The fourth batch was powered by Digitaray, which focusses on nurturing ready-to-acess brands, ranging from fashion, sportswear, cosmetics, to healthy lifestyle providers with locally prominent names like Rollover Reaction and Pura Kitchen.
All the brands are mostly operated digitally with their online stores, of which three are tech startups.