Off-White Thailand launches at Siam Paragon | Digital Asia

News Update

The first Off-White store has opened in Bangkok.

The high-end street-fashion label has chosen for its first store in the market.

Off White - global brand opens its first shop in Siam Paragon

The store opened last weekend, drawing a queue of more than 300 fans of the brand, drawn by exclusive offers for early customers and the availability of limited-edition items.

Off White fans lined up for shopping on the first day

Off-White Thailand has been launched in partnership with local retail operator PP Group.

The boutique is located on the upmarket Bangkok shopping mall’s M floor.

PP Group executives Olarn Puipunthavong and Suwadee Puengbunpra at the Siam Paragon Off-White store opening.

PP Group executives Olarn Puipunthavong and Suwadee Puengbunpra at the Siam Paragon Off-White store opening.

Shoppers at Off-White

Off-White is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012. The brand specialises in seasonal men’s and women’s lifestyle and streetwear and has more than 25 stores globally. Off-White products are also stocked by internationally renowned department stores including Barneys in the US, Selfridges and Harrods in the UK and Le Bon Marche in France.

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