Shopee claims Vietnam e-commerce market leadership | Digital Asia
Digital Asia News Update
Shopee has become the leading Vietnam e-commerce market player, followed by Lazada and Tiki.
The Map of E-commerce in Vietnam report published by Iprice Insight, ranks the top 50 Vietnam e-commerce market players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff, using data collected in July.
The report shows that during the quarter, Shopee had a monthly average traffic of 34.5 million visitors while Lazada, which had topped the list since the second quarter of last year, achieved 30.2 million.
Other players in the Top 5 included local company Tiki, with 29.4 million visitors a month, Sendo with 20.7 million, and Adayroi with 5.3 million.
All of the top four platforms have foreign investment.
Iprice predicts significant changes during the next quarter when the platforms offer more promotions to stimulate shopping as year-end approaches.
The Vietnam e-commerce market has been growing fiercely, with revenue forecast to reach US$10 billion by 2022.