Subplace & MDEC launch campaign to provide relief for SMEs 

Subscription-based online shopping platform Subplace and the Malaysia Digital Economy Corporation (MDEC) have launched the Go-eCommerce Onboarding to help local small and medium-sized enterprises (SMEs) to conduct business online.

It aims to provide relief to businesses struggling to keep afloat from continued Movement Control Orders (MCO), as well as to help SMEs offset the cost of moving businesses online as part of a nationwide digitalisation effort in line with digital economy targets.

The campaign is expected to benefit more than 700 SMEs from a recurring revenue business and a sustainable customer base.

Subplace CEO Mak Wai Hoong said the SUBPLACE platform which lets users subscribe for various products and service plans, offers businesses the prospect of a recurring income and access to a customer base looking for the convenience of product and service subscriptions.

He added that on the platform, users only have to sign up once for product and service plans to have regular deliveries or continued access to services.

Mak said with government support, SMEs will be offered 100% waiver on setup fees on the platform worth RM1,000.

“For the premium package, he said SMEs will receive subsidies of up to RM1,500 each, inclusive of yearly training, tech support, and monthly maintenance on top of the RM1,000 setup fee.

“A 2% discount on the transaction fee will also be provided to new and existing ‘Biz Partners’,” he said in a statement yesterday.

According to Mak, rent-to-own and rent-to-use models also afford customers the ability to own high-value products at low entry cost.

With business partnerships joining every day, Subplace has more than 100 Biz Partners since November 2020, including notable brands such as Yakult, Ogawa, Nestle and more.

He also noted that to date, 8,000 subscribers have signed up since the official launch.

Additionally, Mak said the pandemic has changed consumers’ behaviours, with a higher number of people choosing to shop online than ever before.

According to a recent update from the SME Association of Malaysia, SMEs are suffering from covid-19 restrictions where 91.4% of them expect losses of between 25% to 100% this year.

“With the Go-eCommerce Onboarding Campaign Business Fund, we hope to help more SMEs transform their businesses to a subscription business to help get through these difficult times,” Mak said.

Meanwhile, commenting on the partnership, CEO Surina Shukri said MDEC holds steadfast to its resolve to equip and enable Malaysian businesses to navigate and thrive through these unusual times.

She added that with strong support from the government and effective public-private collaborations, aims to further catalyse the growth of e-commerce in Malaysia and of equal importance, sustaining livelihoods and jobs in the process.

“Together, we can accomplish the goals of MyDigital and place us firmly on-course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital Asean,” she said.

The Go-eCommerce Onboarding Campaign Business Fund is open to all local retailers and SMEs registered with the Companies Commission of Malaysia (SSM).

The Go eCommerce Onboarding Campaign which commenced on July 1 will go on until December 31, 2021.

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