Superceed appoints Matthew Barsing as CEO | Digital Asia

News Update

  • New to lead company to next phase of expansion
  • brings over 20 years of experience to the role

Barsing has been appointed as the new chief executive officer of Superceed (M) Sdn Bhd. who has lived and worked in Asia for over 20 year in various leadership position for various multinational and government agencies took over the leadership role earlier in Oct 2018. He is expected to helm the company on their next phase of expansion as the company looks to leverage of its position in the virtual contact centre space.

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“Our technology is cutting edge and for some difficult to grasp but the focus will remain the same, driving profits for our customers. I am looking forward to leading our team as we enter the second phase of Superceed’s expansion plan. We are the world’s first and largest contact center aggregator and marketplace, this has placed Malaysia at the center of what is happening globally with Artificial Intelligence (AI) and customer experience,” stated Barsing (pic).

Superceed’s most innovative and exciting technology is a unified AI platform that combines facial intelligence, voice intelligence, natural language understanding and deep learning. Superceed Emotion AI addresses the four critical areas of a contact center i.e. Quality Monitoring, Talent Acquisition, Talent Development and Workforce Planning.

“Imagine the world’s greatest brands and enterprises using Emotion AI to WOW and build lasting customer relationships. Imagine each small and medium sized business having the same ability to level the playing field. Imagine the huge global market potential of Emotion AI to penetrate any type of business that interacts with customers.” he added.

“Superceed has rapidly becoming the world’s most influential contact center solutions and services provider. The company has served telcos, banks, F&B franchises, government agencies and ICT companies,” concluded Barsing who is also the Vice-chairman of the Malaysia Australia Business Council.


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