Taobao and Malaysia’s launch new retail concept furniture store

  • (From left) Taobao and Tmall World ED & founder Sim Moh Sheng; Hancock Home country director for SEA & Hong Kong Mickey Xiong; Hancock Home partner and store manager Cherry Chu; and Coconordic founder Klevn Wu

TAOBAO, a social commerce marketplace under China's Alibaba Group, and, a Malaysin online home design platform, unveiled the first Taobao Home Experience Centre at The Square, Jaya One, in Petaling Jaya, Selangor.

“With its new retail format and customised services, we are confident the will offer Malaysian consumers a seamless and superior shopping experience.”

The 4500 sq ft Experience Centre will allow Malaysian shoppers to see, touch and feel products from Jiyoujia, especially the larger items, before making purchases online. founder Sim Moh Sheng, said, “The Experience Centre is more than just a showroom; it is designed as a one-stop shop to bridge the gap between the online and offline shopping experience.

“Customers can browse any Jiyoujia product at the Experience Centre and simply hover their mobile phones to scan the QR codes attached on the products for more information; while our consultants are ready to answer any queries, offer expert advice for home décor ideas and consultation on renovation.” is a platform where home-owners can connect with interior designers for expert advice on home makeover. The online home design services provider has over 450 interior designers on its network. The company also counts 25 Malaysian developers among its partners by helping them with their home furnishing needs for property projects.

The one-stop solution , managed by, offers in-home delivery and installation services fulfilled by certified professional vendors and installers at a nominal charge. In addition, Malaysian customers can also purchase a local warranty by

The Taobao Home Experience Centre is furnished by with local tastes and preferences in mind, with most of the sourced from two of the most popular merchants on Jiyoujia: Hancock Home and Coconordic.

According to Coconordic founder Klevn Wu, “We are excited to introduce our products through this Experience Centre. Through Taobao and, we are now able to serve Malaysian customers more conveniently as we are able to build emotional connections with local customers through this offline store. Understanding their needs better will also help us provide products that cater to their styles.”

Hancock Home partner and store manager Cherry Chu, said, “Over the past few years, Malaysian customers on Taobao have been reaching out to us to buy our products and want it to be delivered to Malaysia.

“With today's partnership, we have a reliable local partner,, who will be managing all the third-party services such as logistics and after-sales installation, making Hancock Home more accessible to Malaysian customers.”

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