TouchTen raises fresh funding, to address often-ignored women gamers
Indonesian business leaders Sheila Tiwan (CEO Carsurin) and Indra Leonardi (Kingfoto Group) also joined this round.
Existing investor CUEBIC, a leading digital marketing company in Japan, is also investing this round, as TouchTen boosts its efforts to address the often-ignored women gamers market.
“Gaming has often been considered a male-centric pastime, but our world is changing,” said TouchTen CEO and Co-founder Roki Soeharyo.
“Today, half of all mobile gamers are female. And the data shows despite lacking content that appeals to them, more women are playing games than ever before. This is what truly excites our team to bring joy to underserved players globally through games that we love.”
Prasetia CEO, Arya Setiadharma commented: “TouchTen has extensive experience in developing mobile games. Prasetia is excited to join this round because we believe TouchTen is the perfect team to tackle the huge market of female mobile gamers. TouchTen is very data-driven in developing their games, and this is what we find most attractive about the company.”
TouchTen claims its revenue and user base grew 238 per cent and 93 per cent, respectively, in the past year.
The company has added to its portfolio a new flagship game focused on the intersection of puzzle gamers and pet lovers for the US and European markets. The game will feature the most adorable pets in the entire puzzle genre while bringing a fresh twist on the familiar match-3 puzzle gameplay.