TripAdvisor infuses more money into Southeast Asia’s online restaurant reservation startup Eatigo | Digital Asia
Digital Asia News Update
Eatigo, a leading online restaurant reservation platform in Southeast Asia and India, has received an undisclosed sum in pre-Series C investment from existing strategic investor and global travel site TripAdvisor, bringing it total fund-raise to date to over US$25 million.
The funding comes as TripAdvisor’s restaurants business unit and subsidiary, TheFork, looks to help expand Eatigo’s presence and services across the Asia Pacific region.
Eatigo — which is present in Singapore, Hong Kong, Thailand, the Philippines, Malaysia, besides India — will use the funds to launch in several more markets and extend its product offering. “These new funds will be integral in allowing Eatigo to consolidate and extend the reach of our leadership and expertise in helping customers reserve the perfect table,” said Eatigo CEO and Co-founder Michael Cluzel.
Founded in 2013, Eatigo helps restaurants maximise their capacity during off-peak hours, and in return allows diners to eat at the best prices. From luxury hotels and fine-dining restaurants to familiar neighbourhood concepts, Eatigo offers an inventory of discounted restaurants with over 4,000 partners in the region. Eatigo claims to have over four million users.
In October 2016, TripAdvisor had made a Series B investment in Eatigo. Previously, the startup raised multimillion US dollars” Series A round from undisclosed strategic investors.
TripAdvisor Restaurants was established to support the needs of diners and the 4.6 million restaurants listed on the travel site. TheFork, which it acquired in 2014, operates out of 11 countries globally and supports reservation services for more than 50,000 restaurants. In the Asia Pacific region, TheFork operates the Dimmi brand in Australia.
“As we look to further our presence in the Asia Pacific region, we believe our latest strategic investment in Eatigo will continue to support a great business and strong management team,” said Bertrand Jelensperger, Senior Vice President of TripAdvisor Restaurants and Founder of TheFork. “TripAdvisor’s continued partnership with Eatigo will help us both better serve millions of diners and restaurant owners who are increasingly turning to online channels.”
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