Toya raises $4M after Miraculous Ladybug crosses 200M plays on Roblox

Toya has raised $4 million in funding for the female-founded gaming studio that has a hit game based on the Miraculous Ladybug brand.

Miraculous RP: Quests of Ladybug & Cat Noir debuted in May, and it has had more than 200 million on . That’s a big result for the Tel Aviv-based Toya.

And it caught the attention of Drive by DraftKings, a fund that the fantasy sports giant helped create. Drive by DraftKings led the funding round. Other investors include Remagine Ventures, Powerhouse Capital, 1Up Ventures led by former Xbox executive Ed Fries, early Roblox investor Craig Sherman, and NFL legend Eli Manning.

Roblox’s games have become so popular that people have played the most popular ones billions of times. In 2020, an average of 32.6 million people came to Roblox every day. More than 1.25 million creators have made money in Roblox. In the year ended December 31, 2020, users spent 30.6 billion hours engaged on the platform, an average of 2.6 hours per daily active user each day.

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