World of Warcraft Executive Producer Becomes New President of Blizzard | Gaming News
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J. Allen Brack has been with Blizzard for 12 years.
Activision Blizzard has announced that World of Warcraft executive producer J. Allen Brack has been appointed president of Blizzard Entertainment.
Brack will assume the role previously held by Mike Morhaime, who will remain at Blizzard as a “strategic advisor to the company.” Morhaime was a Co-Founder of Blizzard and has been with the company since its inception in 1991.
“J. is an inspiring leader who has shown unwavering commitment to Blizzard’s community in his 12 years with the company.” Morhaime said in a blogpost.
“His leadership on World of Warcraft leveraged his vision, creativity, and commitment to quality, and together with the rest of the dev team helped deliver an experience that is unprecedented in our industry. I couldn’t be happier for J. and know that Blizzard will continue to make great games with him at the helm.”
Prior to joining the team at Blizzard, J. Allen worked on the Wing Commander franchise and Star Wars Galaxies.
In addition to Brack’s promotion, Chief Development Officer Ray Gresko and Blizzard Co-Founder Allen Adham are now a part of Blizzard’s executive leadership team.
Adham rejoined Blizzard two years ago and was instrumental in launching the Warcraft, StarCraft, and Diablo franchises. He also oversaw the creation of World of Warcraft and was the MMORPG’s lead designer from the beginning through its first five years of development.
Gresko was previously the executive producer of Overwatch and joined Blizzard in 2008 as production director on Diablo III.
J. Allen Brack becomes president in the month before BlizzCon 2018, where some big Diablo news is expected after the reveal of the “Diablo: What’s Next” panel.
On November 2, 2018, the same day as the start of BlizzCon 2018, Diablo III: Eternal Collection will be released for the Nintendo Switch and with it comes exclusive gear like the ‘Legend of Ganondorf’ cosmetic armor set, a Tri-Force portrait frame, a Chicken pet, and ‘Echoes of the Mask’ cosmetic wings.
Adam Bankhurst is a news writer for Tech and would have liked to have become president of Blizzard…Thanks a lot, guys. You can follow him on Twitter @AdamBankhurst.