Uber rebrand delivery robot startup ‘Postmates X’ to ‘Serve Robotics’
Postmates X, the robotics division of the on-demand delivery startup that Uber acquired last year for $2.65 billion, has officially rebrand as an independent company called Serve Robotics.
TechNews reported in January that a deal was being shopped to investors.
Serve Robotics, a name taken from the autonomous sidewalk delivery bot that was developed and piloted by Postmates X, has raised seed funding in a round led by venture capital firm Neo. Other investors included Uber as well as Lee Jacobs and Cyan Banister’s Long Journey Ventures, Western Technology Investment, Scott Banister, Farhad Mohit and Postmates co-founders Bastian Lehmann and Sean Plaice.
Serve Robotics didn’t share specifics of the funding except to confirm that the round, which will be a Series A, has not been completed yet. Funding a spin out can occur in phases, with the first tranche used for the initial launch and the rest of the round closing once IP has been transferred.
The new company will be run by Ali Kashani, who headed up Postmates X. Other co-founders include Dmitry Demeshchuk, the first engineer who joined the Serve team at Postmates and MJ Chun, who previously led product at Anki and has been heading up product strategy at Serve. The company is launching with 60 employees with headquarters in San Francisco and offices in Los Angeles and Vancouver, Canada.
“While self-driving cars remove the driver, robotic delivery eliminates the car itself and makes deliveries sustainable and accessible to all,” said Kashani, co-founder and CEO of Serve Robotics. “Over the next two decades, new mobility robots will enter every aspect of our lives — first moving food, then everything else.”
Postmates’ exploration into sidewalk delivery bots began in earnest in 2017 after the company quietly acquired Kashani’s startup Lox Inc. As head of Postmates X, Kashani set out to answer the question: why move two-pound burritos with two-ton cars? Postmates revealed its first Serve autonomous delivery bot in December 2018. A second generation — with an identical design but different lidar sensors and few other upgrades — emerged in summer 2019 ahead of its planned commercial launch in Los Angeles.
The company’s mission to design, develop and operate delivery robots specialized in navigating sidewalks will continue, albeit with an eye toward expansion. Serve will continue its delivery operations in Los Angeles. It plans to ramp up research and development in the San Francisco Bay Area and expand its market reach through new partnerships.
The spinout is consistent with Uber’s aim to narrow the focus of its business on ride-hailing and delivery in a push toward profitability. This strategy began to take shape after Uber’s public market debut in May 2019 and accelerated last year as the COVID-19 pandemic put pressure on the ride-hailing company. Two years ago, Uber had enterprises across the transportation landscape, from ride-hailing and micromobility to logistics, public transit, food delivery and futuristic bets like autonomous vehicles and air taxis. CEO Dara Khosrowshahi has dismantled the everything-but-the-kitchen-sink approach as he pushes the company toward profitability.
In 2020, Uber offloaded shared scooter and bike unit Jump in a complex deal with Lime, sold a stake worth $500 million in its logistics spinoff Uber Freight and rid itself of its autonomous vehicle unit Uber ATG and its air taxi play Uber Elevate. Aurora acquired Uber ATG in a deal that had a similar structure to the Jump-Lime transaction. Aurora didn’t pay cash for Uber ATG. Instead, Uber handed over its equity in ATG and invested $400 million into Aurora, which gave it a 26% stake in the combined company. In a similarly crafted deal, Uber Elevate was sold to Joby Aviation in December.