4 SMWNYC Sessions Exploring Social Media

Social Week New York is still several months away (April 30-May 2), but the preliminary agenda already has us excited, energized, and inspired for what we’ll learn at the Sheraton Tech News Square this spring. With a global theme of “STORIES: With Great Influence Comes Great Responsibility,” we’re thinking about the impact that stories can have- not just on our brands or organizations, but on the world as a whole.

To that end, we invite you to explore a few of the sessions that draw their inspiration from the world around us- and how they can impact the way you tell your own story. If they spark your interest, you have a few more days to join us in New York at 20% off the walkup price!

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly – Hosted by AARP

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using media to help us make meaningful connections and learn from one another.

This session will discuss panelists’ recent successes in leveraging social media to provoke social connection and action while impacting behavior.

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Taking Responsibility for Fake News: How We Accept and Perpetuate It – Hosted by Savvy Matters

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations, and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a worldwide phenomenon. Finding truth in today’s world is only getting harder. But it isn’t just the fault of our leaders, the media, or foreign agents. As regular people, we too carry the blame.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Shiv Singh will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

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Understanding GenZ: Why Purpose is More than a Buzzword – Hosted by DoSomething Strategic

For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. GenZ wants brands to stand for something, even if it’s controversial. And 78% of them are willing to change their purchase decisions accordingly.

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In this session, you’ll learn how DoSomething.org infuses purpose into marketing in a way that activates millions of GenZers to support companies and causes by reaching them where they are. Meredith Ferguson and Mary Noel, the team behind DoSomething’s social impact consultancy, will share how the insights from activating DoSomething.org’s 6 members for good now helps other brands build relationships with GenZ based on shared values. In this new era of brand loyalty, we’ll separate fact from fiction and ensure you have the tools to effectively engage a new generation.

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What Marketers Can Learn from the “Rest of the World” – Hosted by GroupM

Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.

In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile and habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.

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There’s much more to our agenda, and we hope you’ll check it out to see our full lineup of speakers and topics. And again, you only have until Friday, January 18th to join us at 20% off the walkup price– so act fast to be a part of Social Media Week New York at the lowest price possible!

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