7 Ways to Explore Influencer Marketing at SMWLA | Tech News
We couldn’t be more excited that #SMWLA is just TWO weeks away!
If you’re still planning out your week, we’ve got a roundup to help that’s all about influencer marketing, including a new addition to our lineup featuring theAmplify. New reports show that 39% of marketers plan to increase their IM budget in 2018—and we’re excited to have the following thought leaders and experts share their point of views and insights in the space.
Fewer than 85 passes remain. Claim yours before they’re gone!
1. From Impressions to Influence: An Integrated Approach to Influencer Marketing
TheAmplify’s Lindsay Fultz, VP of Brand Partnerships and Strategy, discusses how and why an integrated approach to influencer marketing is essential for achieving the highest ROE and ROI. Specifically, she’ll walk through the key components of successful integrated influencer marketing, including a data-first optimization strategy, that turn conversations into conversions.
2. Bridging the Gap: How Influencers Can Help Brands Transform Their Agenda Into Advocacy
Join Julius’ Karin Swanson in a panel that grapples with a burning question dominating the cultural conversation around social media platforms today: how do companies transform corporate agenda into authentic advocacy? In particular, Swanson will describe why it’s important for brands to take a stand and how the right social platform and influencer partners are imperative in communicating and amplifying your brand’s position authentically.
3. Going Good: Using Your Platform for Advocacy
Some creators are lucky enough to have a large enough platform for developing and sharing what they love. Having influence is a valuable thing, and and there are some creators who go outside of their norm, become vulnerable, and create something deeply personal with the goal of garnering awareness and conversation around sensitive topics. We’ll talk with a few creators who went outside of their comfort zone to shine a light on deeply personal and important topics.
From health-related topics to LGBTQ issues, this panel, shows what going good with your platform looks like and how brands and influencers alike can (and should) leverage their recognition for good.
4. Leveraging the Power of Influencers and Avoiding the Pitfalls
Learn the best practices for setting up your integrated influencer campaign strategy with the help of Edelman’s Sybil Grieb. Specifically, you’ll learn how to maximize the ROI of influencer-created assets by amplifying and optimizing across paid, search, and and owned media, which metrics you should focus on, and how to collaborate with influencers for authentic and effective campaigns.
5. Beyond Transactional: How to Build Lasting Influencer Relationships
LIVESTRONG.COM’s Lia Haberman hosts a fireside chat where a few of the company’s favorite Instagram collaborators, including reps from Tastespotting.com, Body Love Group, and Arts Collective, will weigh in on what defines a meaningful partnership and how they approach their responsibility of engaging communities around branded campaigns.
6. Influence Unfiltered: Sounding Off on the Future of Brand-Creator Relationships
An expert panel including reps from Casting Influencer, THE|MACHINE, Not Available, TubeFilter, The Garber Firm, and Ad Council discuss how evolving FTC guidelines are changing the influencer marketing industry. They’ll also explore what makes for a successful brand creator-partnership and how to keep up with the ever-changing algorithms of social platforms.
7. What Did I Just Buy? Understanding the Value of Influencer Marketing
Rob Jones, Head of Strategy at The Social Standard, and Co-Founder and CMO at Tubular Labs, Allison Stern, grapple with the overarching challenge brands face within the influencer marketing space: how to understand and determine the value of IM within the larging marketing mix. The crucial determining factor is reliable data and, above all, how it influences the business as a whole, not just its role in sourcing and vetting talent.
We hope you’ll join us for a fantastic week June 12-14 in Santa Monica!
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