Download YouGov & SMW’s Latest Report ‘Social Media: Bringing People Together? | Social Media

There are 40.7 million social media users in the UK aged 18 and over — equalling 80% of the total adult population — so it’s vital to understand changing patterns of use over time and across platforms.

But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

We have partnered with for their latest white paper, ‘Social media: Bringing together?’ that shows which platforms are most popular, with whom, and what they’re being used for.

The data also strips away the controversy around whether social networks bring people together or isolate them, how marketers use social media for their business, and how important they perceive it to be.


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