Download YouGov & SMW’s Latest Report ‘Social Media: Bringing People Together? | Social Media
There are 40.7 million social media users in the UK aged 18 and over — equalling 80% of the total adult population — so it’s vital to understand changing patterns of use over time and across platforms.
But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?
The data also strips away the controversy around whether social networks bring people together or isolate them, how marketers use social media for their business, and how important they perceive it to be.
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