How To Prioritize Social Media Efforts? | Social Media
Well, the era when marketers could think of ignoring the shiny new ball of social media doesn’t exist anymore. Yes! It is no more an experimental subject. 2017 demands much more than that! So, to use social media platforms has barely become a minimum requirement in almost all kinds of comprehensive digital marketing strategies of various companies.
But, the queries which make real sense in such a scenario are:
Which platforms should you be active on?
What are the buzzing social media platforms you should know about? and so on!
These questions certainly plague such marketers who find it difficult to decide what they should be doing based on their industry and marketing goals. Moreover, there seem to be hundreds of social gurus always popping up which make it incredibly frustrating to pick out what should be done in the realm of social media.
Also, most of the marketers frequently end up casting a wide net but don’t focus on the platforms which are relevant to their business. It’s because they believe that it’s necessary to touch every platform to avoid missing out on any big opportunity.
And, amid of such a rush, they aren’t able to pay the required high extent of attention to the platforms which actually matter for them.
So, whether you are a business owner who has the need of digital marketing for upgrading your business or a digital marketer himself, you can take the following strides to prioritize the social media strategies so that you can achieve your business goals flawlessly.
Surveying internal content generating a range
If you want to master in social media then you should understand your inner capacity to create, and post contents to the social media platforms which you want to be active on.
This ties back in understanding what you are capable of doing and further focus on the areas which you want to improve and make the contents just perfect for those platforms that you want to target.
Recognize your goals
Isn’t it quite surprising that most of the businesses spend huge bucks for social media marketing without identifying their objectives? Well, it’s something very common, yet certainly not great! So, if you want to curate a successful social media campaign then you must align your goals with social media.
Whether your goal is to attain brand awareness or engage the audience, you ought to think about them cautiously. Then, you should put your efforts in the right direction to skyrocket your sales.
Understand the contrast between social media platforms
It is pretty much tough to figure out the nuances between the different social media platforms until and unless you devote a significant amount of time for that. Either you can read various lengthy books or browse through the web for tons and tons of online resources which offer contrasting data.
However, want to have an instant look at this issue? Then, just read ahead to go through the break down of a couple of the most buzzing social media platforms:
Of course, Facebook is casting the widest extent of the net possible. Organic posting seems to be a challenge with constant changes in the algorithm of its News feed. If you think you would be comfortable with posting video content on Facebook then it would be great as it will continue to grow its video platform in the near future.
Although this most favorite platform for social media marketers has lost much of its buzz recently but it is still an amazing and powerful tool for promoting your brand and content. It might be fine to fill up your queue on your own and even the organized 3rd party content when it comes to Twitter but you shouldn’t rather rely too much on this.
Moreover, as the underrated perk of using Twitter is the direct communication with other users, so you should get out there, go social, and engage with more and more folks.
Know the concept of organic posting vs promoted posting
So, if you’ve already spent some of your precious time while using Facebook for social media marketing then you might have noticed that sometimes your posts have got minimal views. The same is true for Twitter!
It’s because social media has now become an extremely noisy way to share contents. To post organically people don’t have to pay a single penny of theirs and everyone has tried the same for some time.
The underlying fact is that every social media platforms usually earn a lot of revenue from ad dollars. And, thus every such platform has developed some of the very complex and effective marketing strategies.
However, Facebook is again the most promising way to do all kinds of advanced advertisements and the ability to advertise on Instagram. Then, from there, each of the social media platforms get unique perks of using them. But, organic social media is something which is becoming excessively difficult.
Specifically, when it comes to Facebook then you need to balance between posting organically and understand the fact when it would be advantageous to post social ads.
Choose the social media platform as per your business
Just find out which channels go for better engagement? When it comes to prioritizing the social channels then consider the following factors:
- lTime to get engaged.
- Platforms which have the highest engagement.
- Resources and time to curate posts.
If you think that you’re getting more fruitful results while focusing on a single platform rather than paying attention to all then spend all your time to come up perfectly on that platform.
Lastly, everything comes down to what is the niche of your business? what is the quality of content that you can create? and of course a deep insight into knowing about your ideal type of customers and to what extent they use social media?
And, once you are done with having all such pieces of information in front of you then social media would certainly make huge sense not only now but also in the future.
Neil Helson is the marketing manager at Blurbpoint Media, SEO, and digital marketing company. He is passionate about helping small businesses and startups grow online.