Instagram boss debunks viral hoax about ‘new rule’

The head of Instagram has been forced to debunk a hoax that has been duping some of the platform’s most high-profile .

A message that claims Instagram is about to introduce a new to its privacy policy was millions of times by clueless celebrities and continues to circulate across media.

Those posting it warn that anyone who doesn’t share it will give anyone permission to use their photos, videos and messages posted to Instagram.

Instagram chief Adam Mosseri tried to warn that the message was not real and that there would be no changes to the company’s policies regarding content ownership.

“Heads up!” he wrote on Instagram. “If you’re seeing a meme claiming that Instagram is changing its rules tomorrow, it’s not true.”

Instagram’s actual rules surrounding who owns the content posted to its state that the Facebook-owned firm can actually use someone’s content however it likes, though it does not have full ownership of the pictures or videos.

The rules state that Instagram has a “non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and creative derivative works of your content”.

It is not the first time the hoax has spread across social media, with a version of it circulating on Facebook nearly a decade ago.

Its resurfacing has once again highlighted the dangers of social media when it comes to the spread of propaganda and misinformation across the internet.

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