Instagram will start testing to remove likes in the US by next week

It was in April this year, that Instagram was first reported to be working on removing likes from its platform. In July, Instagram had officially come out to say that it’s “running a test that hides the total number of likes and video views for some people” in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand.

Now, Instagram CEO Adam Mosseri has announced at the Wired25 conference that it will start testing hide likes in the US as soon as next week.

In tests that have been rolled out in other countries so far, likes are hidden from public posts in the Feed, on the web, and in profiles. However, the owners of the will still be able to see how many likes they got on a post it’s only other people that won’t be able to.

When Instagram first announced about removing likes from the platform, a spokesperson from the company had said in a statement, “We want your followers to focus on what you share, not how many likes your posts get.”

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