During Social Media Week Los Angeles, National Geographic’s Vice President of Digital, Adam Quinn, discussed how the company leverages the tools of digital media to continue to take its 130-year-old brand into the future as the most followed brand on social during their session, “Thumb-Stopping Social Storytelling.”
We sat down with Adam for more insights into what makes NatGeo the #1 brand on social and which platforms brands should be taking advantage of.
Check out the full interview above and a list of what was discussed below.
- The biggest challenge facing our industry.
- Which platforms to invest in.
- What advice does he have for how to create content on a budget.
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