Netflix tests ways of owing Apple less money by skirting iTunes | Social


Matt Elliott/CNET

Netflix is testing a way to get around the fees it must pay Apple when sign up for subscriptions through

The streaming-video giant is telling new or lapsed customers in markets across Europe, Latin America and Asia that iTunes payments are unavailable and redirecting them to subscribe via a mobile version of Netflix’s own site, according to a by TechCrunch. In a statement to TechCrunch, Netflix said it is “testing the iTunes payment method” in 33 countries. The test reportedly lasts through the end of September. 

Apple’s policy that it takes a 30 percent share of subscription revenue made in iOS apps or iTunes, with that cut dropping to 15 percent if the holds onto the member for subsequent years. 

Neither Netflix nor Apple immediately responded to messages seeking comment. 

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