Netflix tests ways of owing Apple less money by skirting iTunes | Social
The streaming-video giant is telling new or lapsed customers in markets across Europe, Latin America and Asia that iTunes payments are unavailable and redirecting them to subscribe via a mobile version of Netflix’s own site, according to a report by TechCrunch. In a statement to TechCrunch, Netflix said it is “testing the iTunes payment method” in 33 countries. The test reportedly lasts through the end of September.
Apple’s policy that it takes a apps or iTunes, with that cut dropping to 15 percent if the app holds onto the member for subsequent years.share of subscription revenue made in iOS
Neither Netflix nor Apple immediately responded to messages seeking comment.
Tech Culture: From film and television to social media and games, here’s your place for the lighter side of tech.
Apple: See what’s up with the tech giant as it readies new iPhones and more.